At long last, soccer fans, the moment is here. On Friday, when South Africa takes the field against Mexico, the World Cup will officially be underway. Nothing attracts the global gaze quite like it. Nothing creates such an undeniably electric atmosphere with enough energy to put British Petroleum, Exxon/Mobil and Chevron out of business for good.
And finally, after 80 years, the World Cup has come to Africa. We should take a moment to celebrate that this most global of sports has finally made its way to the African continent, nesting in the bucolic country of South Africa. And yet as we celebrate the Cup's long-awaited arrival in the cradle of civilization, there are realities on the ground that would be



