Prosperity Christianity, or what some call “health and wealth” religion, is largely a North American religious movement, connected to Pentecostal Christianity and Word of Faith teachings, and is often tied to Oral Roberts and other evangelists who became well known in the 1980s and 1990s. However, Prosperity Christianity is also historically related to faith healing; in the early 20th century, evangelicals focused on physical well-being as the therapeutic ethos of culture became normative and activities like the “mind cure,” which stressed the power of positive thinking as a cure for disease, became popular. Additionally, Prosperity Christianity is related to the rise of Christian free enterprise in the mid-20th century and the interrelation between professional business and theology. For instance, business schools began to attract religious individuals as both students and administrators by midcentury, and as business schools began to take a more prominent role in higher education, Christian business schools (specifically in the midwestern US) emerged as places in which future evangelists could be trained to merge business skills with religious principles.
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